Montenegro and the European Travel Commission agreed to continue monitoring tourism market trends and promoting the country as a competitive, sustainable destination. The agreement was reached at WTM 2026 in London, where officials also discussed attracting visitors year-round and easing pressure on the coast.

Montenegro’s tourism minister called for a visa solution that meets European Union obligations without making it harder for tourists from important markets to visit. Arrivals from the United Kingdom rose about 22% this year.