Budva recorded a slight increase in hotel arrivals and a 15% rise in day-trippers this year, although private accommodation experienced a decline. According to Ana Vujošević, director of the Budva Tourist Organization, the season through July can be considered satisfactory but far from a major success.
Key factors affecting the season included infrastructure problems, traffic disruptions on the Tivat-Budva route, limited air connectivity, rising costs of services, economic pressures in source countries, geopolitical instability, and strong competition from destinations like Albania, Greece, and Turkey.
From January to August, Budva registered 219,298 tourists and 2,333,750 overnight stays, with the majority of visitors coming from Germany, the UK, Serbia, France, Israel, Turkey, China, Albania, Ukraine, and Russia. Hotel occupancy in August averaged 70–80%, while private accommodation saw a decline.
Despite these challenges, Budva continues to offer a rich calendar of cultural and recreational events, including “Uživaj u Budvi,” the “Ćirilicom” festival, “Petrovačka noć,” “Dan širuna,” and “Petrovačka lignjada,” enhancing the city’s appeal and cultural identity.
Final season data, including private accommodation figures, will be published in January 2026.
