InterContinental Hotels Group (IHG), a global leader in the hospitality industry, and Uniprom Hoteli, the owner and operator of Hotel Budva, have signed a franchise agreement that will bring this renowned Montenegrin hotel under the globally recognized Crowne Plaza brand. The agreement was signed by Stevan Pejović and Veselin Pejović, owners of Hotel Budva, alongside Hylke Versteeg and Živorad Vasić from the IHG group.
Located in one of the most attractive areas along the Adriatic coast, Hotel Budva is known for its long-standing tradition in Montenegrin hospitality and high service standards. The hotel features 86 modern rooms, a signature restaurant, an elegant pool and spa center, and already serves as a symbol of both luxury leisure and business elegance.
“Uniprom Group and Uniprom Hoteli continue to enhance their operations, and through this partnership with a globally significant group like InterContinental Hotels Group (IHG), Budva will further elevate its hotel and overall tourism offering. Partnering with such a prestigious hotel chain confirms the vision we have pursued for the development of the hospitality sector and other activities within Uniprom Group,” emphasized Veselin Pejović, owner of Uniprom.
Although the hotel is already in excellent condition, the upcoming period will bring significant upgrades aligned with IHG’s strict brand standards. Planned improvements include enhancements in design, hospitality services, digital offerings, and loyalty programs, ensuring that the new Crowne Plaza Budva delivers an experience that combines local charm with global luxury.
Through this partnership, Budva will gain a hotel that matches the quality and reputation of the region’s most prominent destinations. The goal is to strengthen Crowne Plaza’s presence in Montenegro and contribute to the development of the country’s tourism potential.
With this agreement, Crowne Plaza continues its expansion in the Montenegrin market — following properties in Kolašin and Podgorica, Budva will soon welcome a hotel under this prestigious international brand.
