In its Strategic Plan for the period 2025–2028, the Central Bank of Montenegro (CBCG) has clearly set priorities focused on the development of digital services and strengthening open, two-way communication with citizens, stated CBCG Governor Irena Radović. She emphasized that digital channels are not an end in themselves but a means to better understand citizens’ needs and deliver accurate information at the right time and in the right way.
In partnership with the World Bank, CBCG organized a workshop dedicated to digital communication in financial literacy. The event gathered representatives from regulatory bodies, state administration, education institutions, and other signatories of the Memorandum of Cooperation on the Implementation of the Financial Education Development Program in Montenegro for 2023–2027, along with representatives from banks operating in the country.
The aim of the workshop was to strengthen institutional capacity to design and implement educational activities using digital channels and modern communication tools. Participants were introduced to global trends in digital communication, shared experiences, and received practical recommendations for creating content that enhances the visibility and understanding of financial topics.
Governor Radović opened the workshop by reaffirming CBCG’s commitment to financial literacy, financial inclusion, and modern communication practices. Representing the World Bank, Christopher Sheldon, Country Manager for Bosnia and Herzegovina and Montenegro, highlighted the Bank’s strong support for CBCG’s efforts to create a more efficient and inclusive financial system. He commended Radović’s leadership in making financial education a national priority.
The program was led by Aaron Wesley Korenewsky, Senior Public Affairs Specialist at the World Bank, and included a presentation by Maria Iride Vangelisti from the Bank of Italy, who shared insights on using digital campaigns to promote financial literacy.
Throughout the full-day event, topics included the creation of engaging educational content on social media, effective communication with different target audiences, and measuring the impact of digital campaigns. Participants also took part in practical exercises to develop short educational video messages using available digital tools.
This workshop is part of a broader project on payment system modernization and remittance programs jointly implemented by the World Bank and CBCG, with support from SECO (Swiss Secretariat for Economic Affairs). The objective is to enhance financial literacy by developing accessible and relevant educational tools tailored to modern citizen needs.
CBCG and the World Bank will continue close cooperation to promote financial literacy and inclusion, with the belief that well-informed citizens are essential for making responsible financial decisions and contributing to economic development.
