Montenegro is increasingly becoming a preferred destination for Chinese tourists, with a significant 42.4% rise compared to 2019, announced Miško Rađenović, President of the Executive Board of Montenegro’s National Tourism Organization (NTO).
“We are confident that ongoing collaboration will lead to further advancements in tourism, promoting responsible and sustainable practices as key factors for mutual prosperity,” stated Rađenović during the Europe-China Tourism Dialogue in Budapest, as reported by Mina. The event, organized by the Hungarian Tourism Agency, World Tourism Alliance, and European Travel Commission, gathered high-level officials and industry experts from China and Europe to discuss current topics such as digitalization, artificial intelligence utilization, tourism industry enhancement, marketing strategies, and fostering connectivity between China and Europe.
Rađenović highlighted the event as a significant opportunity to strengthen ties between Europe and China through the exchange of best practices and the advancement of the tourism sector.
