We respect every institution working diligently in the interest of the state. However, when discussing the economy, it is crucial to speak precisely, responsibly, and in full context. Numbers only make sense if they reflect the reality of people who depend on that economy, not if they are used to mask its weaknesses, stated the Office of the President of Montenegro.
The response came after Tourism Ministry State Secretary Vuk Žižić reacted to President Jakov Milatović’s remarks about the poor state of tourism and the “unprepared season,” calling Milatović’s data arbitrary.
Montenegro undeniably has great potential, but that potential should be measured by how key sectors like tourism and transportation contribute to the country’s development—not just by border crossings.
In the first quarter of this year, tourism revenues fell by 6.4% and overnight stays dropped by 10%. Over the entire previous year, revenues declined by 3.1% and overnight stays by 5%. Despite this, the tourism sector operates with almost no profitability—a profit margin of just 0.4%, previously negative—an unsustainable model.
A similar situation is seen in transportation infrastructure. Although passenger numbers and employment at Montenegro Airports increased by 13%, total revenues fell by 20% and net profit dropped by over 22%. Traffic and employment are growing, but profit is falling. Profit is not a dirty word; it is the foundation for sustainability, investments, and better wages.
President Milatović’s criticism is not aimed at blaming anyone but at moving things forward. He knows much more needs to be done. If sectors driving Montenegro’s economy deliver such limited results, it signals the urgent need for systemic, sustainable, and comprehensive reforms.
Currently, Montenegro’s economy is growing at its slowest pace in a decade, with a 2.5% growth rate in the first quarter—insufficient to keep pace with European Union countries. The country needs stable growth of 5% or more, achievable only through reforms that enable investments, boost production, and improve incomes.
Tourism cannot be an end in itself. It must be an engine of growth—where success is measured by results and increased profits that fund infrastructure improvements, better working conditions, higher wages, and consistent growth above 5% annually.
For real progress, the focus must return to the economy with reforms that give every citizen the chance to live worry-free. Montenegro can no longer afford to let politics overshadow economic development. President Milatović calls for responsible and honest management of citizens’ assets, not miracles.
