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Unlocking Montenegro’s potential: Embracing eco-tourism and integrated growth

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Goran Brnović, proprietor of a London-based hospitality establishment, has been channeling investments into his hometown of Briđe, near Podgorica, for four years. In an interview with Pobjeda, he emphasized the crucial role of state support in establishing strategic tourism platforms. Brnović is currently constructing the Oblun Eco Resort on a family-owned property spanning seven locations.

Appreciating nature’s bounty

“Sustainability holds immense significance for me. Despite spending much of my time outside Montenegro, I deeply value the natural beauty of my homeland. It’s imperative that we preserve what we have, as tourism could inadvertently harm our environment,” notes Brnović, who meticulously refurbished the family residence, a project spanning four generations.

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He envisions a promising future by merging agriculture, tourism, and energy, advocating for investor attraction. “Montenegro’s prospects lie in synergizing these sectors. Heavy industry isn’t the solution. Instead, tourism should center on preserving our natural wonders, as visitors seek unspoiled landscapes, not concrete jungles,” he underscores. Brnović asserts that aligning food production with comfortable accommodations is a lucrative global trend, attracting discerning tourists and investors alike.

Addressing systemic challenges

Brnović identifies Montenegro’s systemic shortcomings as a major impediment. He advocates for sustainable development practices, emphasizing adaptation and integration with nature to foster a sense of well-being among guests. “We must transition from destructive construction practices to environmentally conscious designs. Our focus should extend beyond peak tourist seasons, prioritizing visitor satisfaction over mere headcounts,” he stresses.

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Creating a unified tourism platform

“The absence of a centralized tourism platform backed by the state and National Tourist Organization hinders progress. Such a platform would categorize and promote Montenegro’s top projects, offering visitors a seamless experience across the country,” proposes Brnović. He envisions a holistic approach, blending local products, quality accommodation, and immersive nature experiences to entice tourists throughout the year.

Empowering investors

Brnović believes that Montenegro is ripe for investment, citing recent European interest and the government’s commitment to capital projects. “We must capitalize on these opportunities,” he asserts, underscoring the need for administrative reforms to expedite development initiatives.

Family values drive innovation

Reflecting on his motivation, Brnović emphasizes the significance of family. “Working alongside my family and witnessing our shared vision come to fruition is immensely rewarding. ‘Oblun’ is a testament to our collective efforts,” he concludes.

The first phase of “Oblun,” featuring a reception, restaurant, and camping area, is nearing completion. Subsequent phases will encompass diverse amenities, including an open-air adventure park, glamping accommodations, and wellness facilities, promising a unique eco-tourism experience in Montenegro.

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