Montenegro’s winter tourism at a crossroads: Urgent need for snowmaking and infrastructure investment

Key figures in Montenegro’s tourism industry have once again highlighted severe challenges that threaten the success of the upcoming winter season. At a meeting of the Tourism and Hospitality Association Board, held at the Swissotel Resort in Kolašin, a clear message was delivered: without significant investment in artificial snowmaking, the development of winter tourism and the sustainability of the northern region will remain a distant dream.

Tourism sector representatives raised concerns over issues such as insufficient snow, infrastructure shortcomings, and the need for urgent action from the government and local authorities. The consensus was that Montenegro, a destination known for its summer beaches, must invest in modernization and strategic planning to compete in the global winter tourism market.

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Artificial snowmaking is essential

“It is unacceptable to enter another winter season hoping for snow,” said the tourism board members.

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Luka Bulatović emphasized that artificial snowmaking is crucial for the development of winter tourism. “Had we implemented snowmaking, skiing on Bjelasica would already be underway,” he stated, stressing that snowmaking is essential for organized tourism that can operate year-round.

He also pointed out that Kolašin needs a clear strategy for hotel industry growth and the development of its tourism products in order to become a recognized destination. The presence of global brands should be leveraged to improve infrastructure.

Tourism growth and infrastructure challenges

Ranko Jovović, Chairman of the Board, reported that while the number of arrivals remained steady, the number of overnight stays slightly increased. However, tourism revenues have decreased, signaling the need for improved offerings and infrastructure. “Montenegro is not just a summer beach destination; it has much to offer winter sports enthusiasts”, he emphasized.

He also stressed the importance of maintaining road access to ski resorts and solving power supply issues in Kolašin.

Infrastructure and energy supply concerns

Nikola Milić from Talija Company expressed concerns over last winter’s snowless season, calling the lack of snowmaking systems “absurd” in the 21st century. He stressed that snowmaking must be a priority and highlighted the need for stable electricity supply in Kolašin. Additionally, the recent increase in tax rates on accommodation from 7% to 15% was seen as detrimental to the region’s competitiveness as a tourist destination.

Local government’s role in tourism development

Kolašin’s mayor, Petko Bakić, echoed the concerns, stating that without snow and the ability to attract visitors, Kolašin’s tourism development cannot progress. “If we go another season without snow, we will be erased from the tourist map,” Bakić warned. He also pointed out ongoing infrastructure challenges, including water supply, parking, electricity and waste management, which are hindering growth.

Economic impact of snowmaking and ski resort operations

Đuro Milošević, Director of Ski Resorts of Montenegro, presented figures showing the financial impact of snowless seasons. “Last year, we planned to earn one million euros but only made 100,000,” he noted, stressing the critical importance of snowmaking. He called for more support from local and national authorities to ensure the successful implementation of snowmaking projects.

Private sector contributions and infrastructure development

Marko Čanović from BB Solar praised collaboration with the local government and the importance of private sector involvement in developing tourism capacities. He emphasized that Kolašin has huge potential for year-round tourism, but infrastructure development must accompany this growth.

Duško Raketić from the Private Accommodation Association highlighted the success of the summer Tango Camp, which attracted 800 guests from 40 countries, but expressed concerns about insufficient support from government and local institutions, which could threaten the sustainability of such events.

Urgent action for winter tourism success

Dragan Purko Ivančević, a leading tourism professional, warned that the ski industry cannot function without guaranteed snow. He described the situation as “an emergency” for the upcoming winter season and called for immediate action from the government to ensure snowmaking is in place to support winter tourism.

In conclusion, the tourism sector leaders agreed that without timely investments in artificial snowmaking and infrastructure, Montenegro’s winter tourism industry faces uncertain prospects, threatening the future of ski resorts and the region’s economy.