Nikšić, though not yet a primary destination for visitors to Montenegro, is increasingly attracting tourists, particularly during the summer. Mitar Barać, director of the Nikšić Tourist Organization, highlights the town’s potential as a “city break” destination due to its location connecting the sea and mountains, offering a range of activities, from sightseeing to rural tourism. Efforts are being made to extend tourists’ stays, with a promotional video titled “24 hours in Nikšić” and a brochure to encourage travelers passing through to explore the town and its surroundings.
The town is focusing on developing rural tourism, capitalizing on its natural beauty, fresh air, healthy food and activities such as hiking and cycling. Barać believes the village has significant potential to attract Western European tourists seeking tranquility and an escape from city life. Rural areas like Župa, Grahovo and Bogetići are key to this development, with the number of rural households growing from six to 17 in just two years.
Nikšić also offers active tourism, with lakes like Krupac and Slano attracting those interested in swimming, kayaking, and other outdoor activities. Tourists can also visit Lukavica for hiking and cycling, along with the city’s historical landmarks such as the Cathedral of Saint Basil of Ostrog and the Ostrog Monastery.
Winter tourism is primarily focused on Vučje, a popular ski destination, but efforts are underway to make the area attractive year-round with activities like horseback riding, hiking, and stargazing. While artificial snowmaking is part of long-term plans for the winter season, Vučje is also working on digitalizing its tourism offerings.
Overall, Nikšić is making significant strides to boost its tourism potential through new promotional materials, improved infrastructure, and a focus on both rural and active tourism to appeal to a wider range of visitors.
