Solar power plants are becoming more common in Montenegro, and recently, One, the country’s first telecom operator, installed a solar system on the roof of its headquarters. Acknowledging that the telecommunications sector is energy-intensive, the company has made responsible resource management and environmental impact reduction a key priority. This project marks a significant step toward more sustainable business practices, forming an integral part of the company’s Environmental, Social and Governance (ESG) framework.
“Through this project, we’ve focused on energy efficiency, one of our greatest challenges. Thanks to the solar power plant, part of our energy consumption now comes from renewable sources, directly reducing CO₂ emissions and contributing to a greener future,” said Ratko Pustahija, Director of the Technical Sector at One.
The solar power plant helps reduce electricity transmission losses and optimizes energy use since it generates power during the day when demand is highest. According to Elektroprivreda Crne Gore (EPCG), which plays a key role in the mass installation of solar power plants, these systems provide economic benefits alongside ecological advantages, aligning with global and European sustainable development goals. As a result, more citizens and businesses, such as One, are embracing the idea of renewable energy.
Željko Pekić, project manager at EPCG, emphasized that the growth of renewable energy projects in Montenegro depends on widespread adoption and the encouragement of green practices, as demonstrated by One. He believes the country’s transition to more renewable energy production will accelerate as a result.
As part of the European 4iG Group, One incorporates ESG principles into its business strategy. By increasing its use of renewable energy, the company is aligning with Montenegro’s national strategy and contributing to meeting EU standards.
Pustahija noted that using solar energy over fossil fuels helps reduce CO₂ emissions, which is in line with the EU’s 2030 and 2050 climate goals. This transition is crucial for Montenegro as it pursues EU membership. The EU has already begun applying ESG standards, which now form the framework for One’s operations.
The solar power plant is just the beginning for One, as they continue investing in projects that reduce their ecological footprint and further align with ESG standards. “We believe digitalization and sustainability must go hand in hand, and we will continue to work harder and greener,” the company stated.
