After several months of pause, Montenegro has relaunched the “Limited Prices” campaign in retail stores, which will run until March 31 next year. The list includes 49 essential items, such as milk, yogurt, oil, flour, meat, and basic hygiene and household products.
Although the Government announced expected price reductions of 15–20%, consumers say the actual savings are significantly smaller and that the campaign should have included many more products to meaningfully impact household budgets.
Residents interviewed by RTCG expressed frustration with rising prices, saying that daily shopping has become increasingly stressful and expensive. One shopper noted that €50 “means nothing anymore,” as she spends more while bringing home less.
Under the renewed campaign, some of the capped prices include:
- €0.93 for pasteurized milk
- €1.22 for yogurt
- €0.63 for flour
- A little over €3 for larger shower gel packages
- €2.50 for toothpaste
The campaign does not include eggs, which are expected to become €0.30–0.50 more expensive per carton, nor fruits and vegetables—although some supermarkets have voluntarily limited prices on items like cabbage and black grapes.
In many cases, shoppers can still find cheaper products from other brands that are not part of the official campaign, such as certain types of oil, flour, dairy items, and hygiene products. Additionally, regular store promotions remain in place, meaning consumers will need extra time and patience to compare prices and shop more economically.
