Montenegro reportedly welcomed approximately 39,000 tourists as of April 30th, based on unofficial data provided weekly by the National Tourist Organization (NTO) from local sources. This marks a two percent increase compared to the previous year.
Milena Vujović, a representative from the NTO, highlighted the positive trend seen in the tourism sector, particularly during the pre-season, attributing it to the success of local tourism programs. She expressed optimism for continued growth in visitation, with arrivals predominantly from the region, followed by key markets like Germany, the UK, France, the Baltic countries, Poland, and Turkey.
Results from a recent survey conducted by NTO within the tourism industry indicate satisfaction with the pre-season performance, with around 80 percent of respondents expressing contentment. Over 90 percent are reportedly pleased with the forecasts for the upcoming period, with many believing them to be better than the previous year, signaling optimism for the summer season.
Enhanced connectivity, including the return of low-cost airline routes and the introduction of chartered flights, is expected to bolster tourism during the peak season. Tivat and Podgorica airports are set to provide connectivity to over 40 destinations each, fostering the country’s appeal as a summer destination.
France, the UK, and Germany remain pivotal markets for Montenegro, with improved connectivity anticipated to further strengthen ties with these source markets. The arrival of Jet2 in the market signifies growing recognition of Montenegro as an attractive destination, with the airline set to connect the country to major cities in the UK.
Looking ahead, NTO is actively engaged in promotional activities to position Montenegro as a year-round destination. Efforts include participation in industry forums, specialized trade fairs, and targeted marketing campaigns aimed at sustaining tourism growth beyond the summer season.
