The One&Only Portonovi resort, located on the Bay of Kotor, has been awarded a prestigious five-star rating in the 2026 Forbes Travel Guide Star Awards. This recognition places Montenegro among the world’s elite luxury hotel destinations, with One&Only Portonovi being the only resort in the region to achieve this accolade this year. The award highlights the resort’s commitment to excellence in service, tailored experiences, and high standards in luxury accommodations and guest services.
Forbes Travel Guide is recognized globally as a leading authority in hospitality ratings, granting its five-star designation only after thorough anonymous inspections that evaluate numerous criteria related to service quality, guest experience, facilities, design, safety, and personalized attention. Properties that earn this rating are considered part of the top tier of global luxury hotels.
The success of One&Only Portonovi reflects its dedication to providing a service model that harmonizes contemporary elegance with the natural beauty and cultural richness of the Adriatic coast. Nestled in Montenegro’s UNESCO-protected Boka Bay, the resort features spacious guest rooms, suites, and private villas equipped with premium amenities. Guests enjoy direct access to a private beach along with a curated selection of dining, wellness, and cultural experiences designed for international luxury travelers.
A notable aspect of the resort is Chenot Espace, a comprehensive wellness facility that offers advanced health diagnostics and personalized treatment plans focused on preventive health and longevity. This wellness component received its own four-star rating from Forbes, further emphasizing the resort’s holistic approach to luxury hospitality.
The designation from Forbes Travel Guide serves as a benchmark for exceptional service consistency and guest satisfaction within the global travel industry. Montenegro’s inclusion in the elite 2026 list—covering over 100 countries—signals a shift in luxury tourism trends towards smaller, immersive destinations rather than traditional major cities or coastal hubs.
For Montenegro, achieving five-star status at One&Only Portonovi acts as a strategic tourism signal that enhances its competitiveness within the high-end travel market. It is expected to attract affluent visitors whose spending habits significantly exceed those of average tourists. As demand for bespoke experiences in scenic and culturally rich environments grows, Montenegro’s position in this niche—supported by internationally recognized properties—could lead to increased revenue per available room (RevPAR) and broader growth across hospitality and related tourism sectors.
As global tourism markets continue to recover and refine their strategies, Montenegro’s capability to present properties that meet rigorous international luxury standards like those set by Forbes Travel Guide bodes well for attracting inbound investment and enhancing brand positioning within upscale travel channels. This development is likely to bolster Montenegro’s overall appeal as a premium destination in Europe’s southern tourism landscape.
