The Montenegrin technology firm Five Group is in the final stages of developing an autonomous service robot, targeting primarily the hospitality sector, retail outlets, and institutional clients. This initiative aims to transform locally developed robotics into an exportable product.
According to founder Ivan Šoć, the design and system architecture of the robot have been finalized, with the project now moving towards commercial launch and customization for various markets. The development is spearheaded by Five Robotics, a division focused on robotics within the group.
The robot is engineered to function autonomously, capable of user interaction, environmental recognition, and executing specific tasks. Its potential applications span hotels, retail establishments, corporate reception areas, public institutions, and educational settings.
The hospitality sector presents a significant opportunity, particularly in Montenegro, where tourism is robust and labor shortages are common during peak seasons. The robot could assist with reception duties, guest navigation, internal deliveries, and other repetitive tasks. However, its commercial success will hinge on factors such as cost-effectiveness, reliability, and seamless integration with existing hotel systems.
Five Group aims to position this technology as a Montenegrin innovation for global markets rather than merely as a local automation solution. Currently, specific details regarding investment amounts, production volumes, or a definitive launch date have not been disclosed.
This venture highlights a shift in Montenegro’s technology landscape, which has traditionally leaned toward software and service-oriented solutions rather than advanced hardware development. Should Five Robotics successfully market its platform internationally, it could set a precedent for Montenegrin companies exporting proprietary robotics technology instead of primarily offering outsourced digital services.
The next critical phase involves translating the completed prototype into consistent orders, establishing production capacity, and generating export revenue.











