Stari Bar serves as a notable cultural-agricultural tourism hub, distinct from traditional beach tourism while being conveniently located near the coast. The area is characterized by its historic ruins, olive groves, and local food production, drawing visitors interested in slow tourism and authentic experiences.
The average duration of visitor stays in Stari Bar is between 1–2 nights, with daily expenditures ranging from €100 to €140. This spending is primarily driven by guided heritage tours, gastronomy, and the purchase of local products. The retention rate of visitors who choose to stay in the region exceeds 70 percent, one of the highest figures among nearby coastal communities, largely attributed to strong local ownership.
While the employment impact of tourism in Stari Bar is modest in scale, it is significant in quality. The sector supports family-run businesses, food production, guiding services, and crafts. Monthly net incomes for those employed in these areas range from €900 to €1,200, demonstrating less seasonal fluctuation compared to regions reliant on beach tourism.
The fiscal contribution of Stari Bar may be limited in scope but is noted for its efficiency. The area manages to convert a lower volume of visitors into high local value, positioning itself as a complementary asset rather than a competitor to coastal resorts. However, challenges remain regarding accessibility, signage, and visitor amenities. A targeted public capital expenditure (CAPEX) investment of between €6–10 million could significantly enhance the area’s performance while preserving its unique character.
