Tivat has reported a total of 10,323 officially registered tourists in the latest assessment, marking an 11 percent rise compared to the same period in 2025 and an 8 percent increase from 2024.
Foreign visitors accounted for 98.8 percent of the total, highlighting the municipality’s reliance on international tourism and air travel connections.
The private accommodation sector remained dominant, hosting 8,307 guests, which is approximately 7 percent more than the previous year. In contrast, hotels recorded 1,824 guests, demonstrating a significant growth of 33 percent compared to 2025 and 56 percent compared to 2024.
This increase in hotel occupancy is particularly noteworthy as it indicates a broader trend beyond just private rentals. Hotel guests typically contribute more to recorded room revenue and engage with organized services, thereby enhancing formal employment opportunities.
Tivat’s largest source market remains Serbia, which contributed 2,886 guests, followed by Russia with 1,316 visitors.
The transformation of Tivat from a small coastal town into a luxury tourism and residential hub has been marked by marina developments and the establishment of international hotels. These changes have raised the area’s profile among affluent travelers.
The notable rise in hotel occupancy suggests that Tivat’s positioning is successfully attracting higher demand. This trend provides operators with increased confidence to prolong the tourist season through events, wellness packages, and marina-related activities.
Despite the growth in hotel stays, private accommodations still account for over four times as many registered visitors compared to hotels. While this supports local household income, it also places pressure on housing, parking, waste management, and utilities.
The high proportion of foreign visitors makes Tivat vulnerable to external factors such as flight cancellations or geopolitical shifts affecting key markets. Therefore, diversification of tourist sources is crucial. Serbia offers stable regional demand, while visitors from Western Europe, North America, and the Middle East are more reliant on air connectivity and premium lodging options.
Tivat’s primary constraint lies in its infrastructure rather than market demand. The influx of visitors must navigate through a constrained airport and a road network that experiences heavy congestion during peak summer months.
While hotels can enhance their capacity and service quality, they cannot independently address issues related to airport congestion or traffic management. Consequently, the performance of the accommodation sector is increasingly linked to public infrastructure investments.
The latest statistics present a positive outlook for tourism stakeholders. The growing demand for hotel accommodations suggests a shift towards higher-value offerings. To sustain this upward trajectory, Tivat will need to ensure the destination’s quality is preserved as visitor numbers continue to rise.
