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Monday, April 22, 2024
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Montenegro’s wine heritage: A driver for gastronomy tourism and cultural promotion

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At a recent conference in Petrovac centered on gastronomy and intangible cultural heritage, the vital role of wine culture and its economic impact were underscored. Participants emphasized wine’s significance as a global ambassador for Montenegro and its ability to generate trade surpluses.

Professor Vesna Maraš, leading the discussion panel titled “In Vino Veritas,” highlighted wine’s historical importance as both sustenance and a cultural artifact. With grapevine cultivation tracing back to pre-Roman eras, wine has long been intertwined with Montenegrin traditions, faith, and customs.

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Key to Montenegro’s viticulture are indigenous grape varieties like Kratošija and Razaklija, which not only carry historical and territorial significance but also contribute to the nation’s identity and heritage.

The country’s viticultural network boasts a diverse array of genetically linked grapevine varieties, with recent analyses uncovering 51 previously unknown genotypes. This rich viticultural tradition places Montenegro among the world’s leading wine-producing regions.

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In recent years, Montenegro’s viticulture sector has seen significant growth, with approximately 313 grape producers and 88 registered wineries elevating the nation’s profile in the global wine industry.

The conference highlighted wine’s pivotal role in tourism, serving as a cornerstone in branding Montenegro as a premier tourist destination. Understanding wine culture and its nuances, alongside refined knowledge of wine service and pairing, enhances the overall tourism experience, complementing the country’s indigenous wines and cuisine.

While Montenegro boasts exceptional wines, there remains room for improvement in their promotion and representation both domestically and internationally. The need for enhanced marketing, support for local winemakers, and better recognition of the wine industry’s economic potential were emphasized.

Overall, the conference concluded that Montenegro’s viticulture holds immense promise, with tourism serving as a potent force in promoting its wines and vineyard landscapes. Active engagement from local authorities and a keen understanding of wine tourists’ needs are essential in fully realizing this potential.

The event, organized by the Cultural Development Society BAUO and supported by the Municipality of Budva, the Chamber of Economy (PKCG), and the Golden Group company, convened from March 14th to 17th, facilitating discussions on “Cultural and Creative Industries & Heritage, Gastroheritage” in Petrovac.

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