Montenegro has seen a significant uptick in tourism, with over 124,000 tourists recorded on July 9, marking an increase of approximately 8% compared to the same date in 2025. From January to May 2026, the nation welcomed more than 600,000 tourists, leading to around 3 million overnight stays. Both metrics reflect a year-on-year growth of about 1%.
Revenue generated from tourism-related activities, including tourist taxes and accommodation fees, surpassed €1.8 million, indicating a rise of roughly 12%. This growth suggests that revenue is increasing at a faster rate than visitor numbers, potentially due to improved collection methods, rising prices, or a shift toward higher-quality accommodations.
Tivat emerged as a key destination, hosting about 8,320 tourists on July 12, which is a 5% increase year-on-year and up 4% from 2024. Hotels in the area accommodated around 1,370 guests, reflecting a growth of 6% compared to 2025 and 16% from 2024. Private accommodations continued to dominate with approximately 6,770 guests, showing a year-on-year increase of 4%.
The majority of Tivat’s visitors were foreign nationals, accounting for nearly 99% of the tourist population. Among these, around 2,180 visitors were from Serbia and 1,340 from Russia, followed by tourists from the United Kingdom, Bosnia and Herzegovina, Ukraine, Türkiye, Germany, the United States, Croatia, and Sweden.
The current data indicates a positive outlook for summer revenue, particularly for hotels in Tivat where growth rates are surpassing those of private accommodations. However, the market remains heavily reliant on foreign demand and privately owned rentals, which limits the share of visitor spending captured by professionally managed hotels and integrated resorts.
A new direct flight service between Tivat and Madrid starting July 18 aims to enhance connectivity with Western Europe during the peak season. This initiative is viewed as an important step for Montenegro to diversify its tourism base beyond traditional markets in the region and among Russian-speaking and northern European visitors.
